Guides and comparisons on analytics for blog comments and community, from the Gabden team.
A big slice of your visitors never show up in traditional analytics because their browser blocks the tracker before it loads. Here is why that gap exists, roughly how large it can be, and how privacy-first tools recover the people you have been flying blind on.
Cookieless analytics still counts unique visitors, just differently. Here is how hashing, referrer signals, and daily-rotating identifiers work, and the honest trade-offs of each.
Privacy-first analytics is not just Google Analytics with the tracking turned down. It measures differently, respects your visitors, and often gives you a cleaner picture than the tool it replaces.
Most analytics dashboards are a wall of numbers that make you feel busy and tell you almost nothing. Here is how to spot vanity metrics, the short list of measurements worth your attention, and how to turn each one into an actual decision.
Analytics is great at what and where, and quietly terrible at why. Knowing the difference is how you stop chasing vanity numbers and start making decisions your data can actually support.
Switched to a privacy-first analytics tool and the visitor count dropped? Here is exactly why the numbers differ from Google Analytics, and why the smaller number is often closer to the truth.